"My clients don't want that" is what some salespeople tell me spontaneously when I recommend using more video calls. My follow-up question: "All of them? Always?" Here's some thoughts on that.
It is probably too early to speculate about life or sales after Corona. I have nevertheless given it some thought. Here is, what I think
Who is actually in charge if your company cannot operate properly due to the corona restrictions? In my opinion, sales and marketing have to do that. From everything I hear, there are some mistakes in this area happening right now.
The telephone alone does not replace the normal customer visit. Conversations via video call are therefore becoming increasingly important. Here are a few things you should pay attention to if you want to "see" your customers in the near future.
Especially in my environment, technical sales, there are many of this type. Competent and analytical, systematic and precise, they advise their customers and organize their work processes. They are reliable and honest, even if
They are the "glue" of every team: Empathetic and warm-hearted, they sense how their colleagues are doing. They maintain long-term relationships with customers and do almost everything for them. Therefore, they are loved and appreciated by their clients. And fortunately, this type of salesperson does
Some sales teams consist almost exclusively of them: radiant and outgoing, they quickly get into conversation with customers and colleagues. They like people and can actually get along with everybody. In the sales conversation they decide most things from the gut and do surprisingly many
Is a good or only an irresponsible salesman able to sell a refrigerator to an Eskimo? In my seminars there often are arguments about this topic.
5 TYPICAL COMMUNICATION PITFALLS IN E-MAILS E-mails are probably the most frequent form of communication in business. This makes it all the more important to avoid the following traps.