When I publish videos or blogs with behavioral, communication or mindset tips, is it just for personal use or can it be applied to sales as well?

Someone just wrote me the following comment about a video: Please more videos about sales topics. I talked about this today with a long-time coaching client who knows me in both roles, as a trainer and as a coach. We agreed: The private tips also work great in sales. 

How big are the differences between the two areas? Recently, for example, in my newsletter* I gave tips on the “Doer Mindset”. As an example, I mentioned my plans to move to Mallorca. But how about applying this to sales? For example, if you have an unusual idea that you want to promote in your company and have not yet done so. Or perhaps you have had a desired customer for a long time and have not yet dared to approach him. With the three “doer-tips” you could also implement this: 

1. Take the first step
2. Don’t plan everything in advance
3. Live non-perfectionism

But many other tips also help to become more successful and better in sales: 

Listening more, communicating more openly and also giving feedback comes to mind. And even my minimalism blog recently can help you. How about cleaning out your agenda and thinking more carefully about which tasks and customers you really want to spend your time with and which are perhaps useless time wasters. This is organisational minimalism or whatever you want to call it. 

If I look at my own development as a sales trainer, then the concepts and models that didn’t come from sales were the most valuable ones for me. I learned more from Marshall B. Rosenberg (Nonviolent Communication) or Marc Goulston (Just Listen) than from my sales colleagues all over the world. The interpersonal approach has always appealed to me much more than persuasion techniques like “Selling starts when the customer says no.” 

In the end, selling in the B2B sector means building relationships and trust. It is about real understanding not only for the problem, the clients situation, but also for the person sitting opposite you. If you understand what drives people, what they want or even what they long for, you stand out from the average salesman. 

So I will move further and further into this area between personality and sales. I’m interested in helping people move forward. To apply this in all areas, not only at home but also in your job, is your chance but also your task. Nobody can take it away from you. And so back to the beginning: Do it, just do it!

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